Post 2 Profits — Client Case Studies

Client proof · Local service businesses

Most owners run their lead flow like a coin flip.
We build it like a system.

Post 2 Profits builds lead generation, sales follow-up, and the operational capacity to hold it — for roofers, landscapers, auto shops, and the trades. Here's what that looks like in practice: real owners, real campaign data, in their own words.

50+ niches served Meta ads · follow-up · operations Done-with-you or done-for-you

What actually gets built

Three parts, in this order

Leads are step one. Most jobs are lost after the lead comes in, not before — so we build the follow-up and the capacity too.

Where we start

Marketing & lead flow

Qualified leads from Meta ads, week after week, so your calendar stops depending on who your last customer talked to.

So leads convert

Sales process

Speed-to-lead, follow-up sequences, and a real closing process. The leak is almost never at the top of the funnel.

So it lasts

Operations & scale

More work breaks a business that isn't set up for it. We fix the intake, the routing, and the parts that run through you.

In their own words

Nobody handed them a script

Six owners, on camera, talking about what changed in their business.

Auto Care Garrett · Ride Revive $605 in ad spend, about $7,000 back — running at $20/day.
Tree Service Kyle · Primetime Pruning A 70-tree property inside the first 48 hours of a new ad.
Legal Tatiana · Law Firm From a local practice to a nationwide client base.
Landscaping Corey · Rocky Mountain Landscaping Booked out solid.
Mobile Detailing Raheem More booked details, less chasing.
Meal Prep MEP Known across the valley.
The results have been really good. We've got a lot of great feedback on the quality of the video. We did land a couple of projects, which was very helpful. And we're looking forward to continuing the process and really learning how to utilize social media ads. David — landscaping contractor, Treasure Valley · four months in

Asked whether social media actually delivers jobs worth having, he put it this way: “We had a target audience — Zack helped us set the target audience. We were able to respond to inquiries and likes over Instagram and sort of vet our clients there, followed up with a phone call. Then we were able to determine whether or not projects were worth following up on.”

Sent to us, unprompted

Two messages that landed in the group chat

$605 → ~$7,000
Spent $605 and brought in about $7,000. Set at $20/day. This is why you follow the P2P system!
Garrett — Ride Revive Auto Care
48 hrs → 70-tree job
Launched a new ad on Wednesday. In the first 48 hours I've received 3–4 new leads… one had over 70 trees on his property. Thanks Zack and team — LFG!
Kyle — Primetime Pruning

Live campaign data

Three campaigns, tracked lead by lead

Every lead that comes in gets logged — answered or not, booked or not, closed or not. That's how we find the actual leak. Here's what three live accounts look like.

Client
Lucky Peak Lawn Care
Vertical
Lawn care
Location
Kuna / Boise, ID
Window
19 days, July 2026
Live

28 leads in 19 days — and almost all of them picked up

Jordan's Facebook lead form fires straight into a Slack alert, so a new lead hits his phone the second it lands instead of sitting in a dashboard overnight. That's the whole reason the answer rate looks like this. Most local campaigns leak here first — the leads arrive fine and nobody reaches them in time.

Leads generated 28 Jul 1–19, 2026
Reached by phone 85.7% 24 of 28 answered

Every lead is logged by name, date and outcome in a shared tracker, so Jordan can see exactly where each one stands rather than guessing at whether the ads are working.

Client
323 Automotive Repair
Vertical
Auto repair
Engagement
Done-with-you
Window
~1.5 weeks live
Ads live

A shop that had never run a single ad

Tristen had been pitched by marketers for years and never bit. We built the creative and launched at $16/day across Star, Nampa and Middleton. Traffic came in well under benchmark on both cost and click-through. Fourteen days in, he'd made back his entire investment — what he paid us and what he'd spent on ads.

Cost / profile visit $0.53 benchmark $1.00
Click-through rate 2.5% KPI 1.8%
Clicks ~200 on ~$150 spend
Full investment recouped 14 days our fee + ad spend
Instagram comment from 323.auto.repair: “@zack.zitting is legit. He gets you REAL leads, but it's also up to YOU the nurture those leads. Respond to the texts and phones calls and the business comes fast.”
Left publicly on Instagram by the shop owner.
Client
Hoop Boise
Vertical
Events
Engagement
Done-with-you
Window
First campaign, 14 days
Ads live

$600 in, $5,700 out — on the first campaign

Impressions landed at roughly a quarter of the going rate for the market and clicks came in well above the rate we hold campaigns to, so the traffic was cheap and it was the right traffic. Fourteen days into the first campaign that turned into $5,700 in revenue — about nine and a half dollars back for every dollar spent.

Cost per 1,000 impr. $13 benchmark ~$50
Cost / profile visit $0.55 benchmark $1.00
Click-through rate 2.3–2.5% KPI 1.8%
Revenue $5,700 on $600 ad spend

Every number here came out of a live ad account

Nothing on this page is a projection or a round-up. If you want to see any of it inside Ads Manager on a call, we'll screen-share and pull it up.

Where this has run

Same playbook. Different trades, different cities.

We've run this in more than 50 niches. The system isn't local — the problem is. An owner-operator invisible to the people ready to buy this week looks the same whether he's putting on roofs or detailing cars.

Roofing Siding Electricians Plumbers Home building Home inspection Real estate Landscaping Lawn care & maintenance Tree service Power washing Junk removal Hauling & moving Excavation Auto detailing & ceramic coating Auto repair Cleaning Wellness & recovery Sports massage Meal prep Restaurant Legal Financial services Events & entertainment Ranch & venue and many more

The through-line

Make your growth a system — not a coin flip

We take on a handful of service businesses at a time, because we build the machine with you — or for you — and that takes real attention.

POST 2 PROFITS

Results shown are specific past client outcomes, not a promise of future results. Every business and market is different. Campaign metrics are drawn from live Meta ad accounts on the dates noted and reflect advertising performance only.

This site is not part of, or endorsed by, Meta or Facebook.

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