Most owners run their lead flow like a coin flip.
We build it like a system.

28 leads in 19 days — and almost all of them picked up

Jordan's Facebook lead form fires straight into a Slack alert, so a new lead hits his phone the second it lands instead of sitting in a dashboard overnight. That's the whole reason the answer rate looks like this. Most local campaigns leak here first — the leads arrive fine and nobody reaches them in time.

Traffic quality — 85.7% reached by phone (24 of 28) · 2.00% click-through vs 1.8% KPI · $20.89 cost per 1,000 impressions

Every lead is logged by name, date and outcome in a shared tracker, so Jordan can see exactly where each one stands rather than guessing at whether the ads are working.

$263 in ad spend, $6,300 back out

Tristen had been pitched by marketers for years and never bit. We built the creative and launched at $16/day across Star, Nampa and Middleton. Traffic came in well under benchmark on both cost and click-through. Fourteen days in, he'd made back his entire investment — what he paid us and what he'd spent on ads. By week three the shop had turned $263 of ad spend into $6,300 in revenue.

Launch · first three weeks

To date · still running

Traffic quality — $0.51 per profile visit vs $1.00 benchmark · 2.39% click-through vs 1.8% KPI · full investment recouped in 14 days

$600 in, $5,700 out — on the first campaign

Impressions landed at roughly a quarter of the going rate for the market and clicks came in well above the rate we hold campaigns to, so the traffic was cheap and it was the right traffic. Fourteen days into the first campaign that turned into $5,700 in revenue — about nine and a half dollars back for every dollar spent.

Traffic quality — $13 cost per 1,000 impressions vs ~$50 going rate · $0.55 per profile visit vs $1.00 benchmark · 2.3–2.5% click-through vs 1.8% KPI

$763 in ad spend, $25,000 back out

Aaron sells one thing — James Hardie ColorPlus siding — and he sells it to homeowners who already want the premium product, not the cheapest bid. We built a lead-form campaign across the Treasure Valley aimed at homeowners 45 and up, with the form itself doing the qualifying: property type, project scope, repair-or-replace. Seven leads came through in the first seven days at a click-through rate above the 1.8% we hold ourselves to. Siding is a high-ticket trade, so the math turns fast — that launch week returned $25,000 in booked work on $763 of ad spend.

Traffic quality — 2.27% click-through vs 1.8% KPI · 7 qualified leads in the first seven days